Brite Content’s patent pending Content Marketing Performance
Management Platform is the first cloud service that helps you optimize your
offsite content marketing campaigns to generate more qualified leads for your
WHAT IS A CONTENT MARKETING PERFORMANCE
We provide a cloud-based platform that gives content marketers the ability to measure the performance of offsite content, turn offsite content into a powerful lead generation channel, optimize content for better performance and promote content to reach bigger, targeted audiences.
Brite grows your inbound sales pipeline by generating inbound leads from offsite content. Brite improves conversions to sales by guiding salespeople to educate and convince prospects with proven high-performance content leading to shorter sales cycles and more wins.
DRIVING REVENUE USING CONTENT WITH
THE BRITE CONTENT MOCA FRAMEWORK
Brite Content has developed a repeatable methodology for
operationalizing content marketing – MOCA:
Measure, Optimize, Convert, Amplify
MOCA is a method for continuous improvement and measurable results. MOCA makes it simple to measure how your content campaigns are performing. You’ll be able to test and tweak your content to continually improve the performance of your content campaigns. This increased consumption drives more inbound lead conversions from offsite content leading to new tools that expand the reach of your message Finally, amplify content campaigns and promote them driving more consumption and
converting more leads.
Brite Content’s patent pending Content Marketing Performance Management Platform is an all-in-one system that automates the MOCA framework to help you optimize your offsite content marketing campaigns to generate more qualified leads for your sales team.
Measure the performance of your content marketing campaigns on 3rd party sites like YouTube, SlideShare and others.
Optimize your content and content campaigns for more views, more conversions, and targeted audiences. Test, tweak, and repeat.
Convert inbound leads from your content marketing on 3rd party sites. Convert viewers into prospects at the point they are most engaged with your content.
Amplify your content as a sales tool and promote high performance content to expand your target audience.
ARE YOU SUFFERING FROM RANDOM ACTS OF CONTENT?
HOW DO I KNOW WHAT CONTENT I HAVE?
There are so many people producing content and many ways to spread it online. How can I plan a strategy when I don’t know my resources?
Knowing what you have and where it is would help us understand what resources we have.
Reusing content is how we can scale our operations but we don’t’ have the visibility.
IS OUR CONTENT GOOD?
I wish I had an easy way to make sense of all our content and to separate to best content from the rest.
We like to be data driven and feel blind regarding content marketing. We wish we could monitor the quality of content and improve it over time.
Handling the volume and velocity of content is hard and we need a more scalable approach to rank our content.
HOW DO I GET LEADS FROM CONTENT MARKETING?
Our MQLs are still not converting into sales as quickly or as often as we expect.
We get tons of bad data and we’re pretty sure Snow White isn’t a real lead.
If we could measure and optimize by results we could generate many more leads.
HOW CAN I MEASURE CONTENT ROI?
I know that half of my content assets don’t work; I just don’t know which half!
Every time we plan our budget, it feels like guess work because I don’t know if I’m spending more than I should or not enough.
HOW TO OPERATIONALIZE CONTENT MARKETING?
We need to get organized. Right now we’re just pumping out content as quickly as we can whenever the Sales team asks for new materials.
Then we find out that nearly 80% of content goes unused. How can we better get content to our reps and out to the customer?
HOW TO OPTIMIZE CONTENT MARKETING?
“We think our videos and white papers are really good but we don’t have the data to show it.
We are content marketing not SEO, where can we optimize for SEO?”
OFFSITE CONTENT IS OUR SPECIALTY
WHY CARE ABOUT OFFSITE CONTENT MARKETING?
Your audience will search and consume content across an average of 20 different blogs, content sites, social networks – all with much greater reach than your website.
Existing analytics tools don’t work for off-site content. We were born to do this.
IT’S ALL ABOUT THAT REACH
Social platforms have revolutionized the reach of content and how it is discovered by your audience.
YouTube gets a staggering 1.4 billion unique visitors per month and is also the world’s second largest search engine second only to Google itself.
TURNING ‘SPRAY AND PRAY’ INTO MEASURABLE RESULTS
Knowing which content distribution channel performs allows you to optimize investment.
In the past, measuring performance of content marketing campaigns on social platforms was nearly impossible. That’s why we started this company.
GENERATE MORE INBOUND LEADS
Today’s buyers are out on the cloud
Convert highly qualified inbound leads
using content marketing.
Capture leads from your content on social
sites like YouTube and Slide Share.
Automate and scale content marketing into
a lead engine.